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This is the most important setup step. A2P registration lets you send text messages from your business legally. Without it, your messages may not go through.

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What is A2P?

A2P stands for “Application-to-Person.” It’s a rule that phone carriers (AT&T, T-Mobile, Verizon) require. It makes sure businesses sending text messages are real and legitimate. Think of it like a driver’s license for texting. You need it before you can hit the road.

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What You Need Before You Start

Have these ready before you begin:
  • Your legal business name (the name on your EIN/tax documents)
  • Your EIN number (Employer Identification Number)
  • Your business address
  • Your business phone number
  • Your business website (if you have the Revora website add-on, we set this up for you)
  • A privacy policy page on your website
  • A terms of service page on your website
Don’t have a website? If you purchased the Revora website add-on, we handle this for you. If not, talk to the Revora team about getting one set up.

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Step-by-Step Registration

Step 1: Go to Phone Settings
  1. Click Settings in the bottom-left corner of GHL
  2. Click Phone Numbers under the “Channels” section
  3. You should see your phone number listed
Step 2: Start Brand Registration
  1. Click on your phone number
  2. Click Register for A2P
  3. Fill in your business information:
    • Legal business name (must match your EIN exactly)
    • Business type (LLC, Sole Proprietor, etc.)
    • EIN number
    • Business address
    • Business website URL
Step 3: Create Your Campaign
  1. After brand registration is approved, create a Campaign
  2. Campaign type: Choose Low Volume Mixed
  3. Write a short description of what your messages will say. Example:
    “We send text messages to property owners and real estate agents to discuss potential real estate transactions. Messages include initial outreach, follow-ups, and appointment scheduling.”
  4. Add your opt-in form URL (your website’s contact form or lead capture page)
  5. Add links to your Privacy Policy and Terms of Service
Step 4: Wait for Approval
  • Brand registration usually takes 1-3 business days
  • Campaign approval usually takes 1-3 business days after brand is approved
  • Total time: about 3-7 business days

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Common A2P Issues and Fixes

IssueWhat to Do
”Brand registration rejected”Make sure your business name matches your EIN documents exactly. No abbreviations.
”Campaign rejected”Your campaign description must match the consent language on your opt-in form. Rewrite to match.
”It’s been more than a week”Contact Revora support — we’ll check the status for you
”My texts aren’t going through”Check that A2P is fully approved. Go to Settings → Phone Numbers and look for a green checkmark.

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How Much Does A2P Cost?

  • One-time registration fee: About $25
  • Monthly campaign fee: About $11/month
  • These are carrier fees — they go to the phone companies, not to Revora
Video: A2P Registration Step-by-Step — A walkthrough video will be added here soon.